Meaningful work: The sleeping giant
Meaning is what people, not employees, find important in their lives. Different kinds of meaning have been identified by researchers, and meaningful work helps people to attain these things in the workplace.
Why is meaningful work important? First, national surveys show that people want more of it. Second, it has the biggest impacts, of all workplace factors, on engagement, commitment, retention, and ten other employee outcomes, even when the economy is bad. Meaningful work also impacts the bottom line.
Yet, research shows that people are slowly giving up on work as a meaningful life pursuit. Few employee surveys measure it. Ironically, the most misunderstood and unmeasured thing in organizations may be the most important, making meaningful work a sleeping giant for organizational success.
See Positive Work Inventory® (PWI).